Please list at least 3 areas of opportunity within each of the following O&J social media channels: IG, Facebook, and Pinterest. We want to know what you believe we could develop further on or do differently to elevate and grow our channels. Please be detailed and thorough.
Provide 2 captions for each image, with perceived Olive & June brand voice.
Provide 3 story concepts focusing on nail-centric ideas you think would perform well (DIY, sticker application, moodboard/inspiration, trends, celebrities etc.) Please create mockups and let your creativity shine!
We can’t wait to launch video content. Please let us know what content you would create first if we started filming tomorrow. How would you structure the content? Please provide a 30 day roll out plan.
Our website will be the destination to learn about all things nails from at your home nail routine to salon visits and everything in between. What are 3 burning nail questions / topics that you think we must address first?
We are launching a Daily Maintenance Kit that includes a travel bag, cuticle serum, top coat and nail file. The idea is that these are the essentials to elongate your mani while you're traveling. Please create a campaign go-to-market plan with an overall social strategy, daily content plan for the 4 weeks post launch including concepts around content that needs to be shot, stories we want to tell across social platform, etc. Please provide the final plan (in google sheets or google slides) that takes us through the launch month of the campaign. Assume it launches 8/15.
Please edit the photo below to create a perfect IG-worthy mani.
Video content and tutorials will be a huge opportunity for this year, we'd love for you to come up with a video or two that would demonstrate a nail "how-to". Some examples can be found here, here and here. Of course, we don't expect you to do any crazy nail art designs, we'd love to see the creative direction you take, how you'd include branding, produce and edit for something like this.